Leadership & Insights

Influencer marketing has become one of the most popular and effective forms of online marketing, according to the Influencer Marketing Hub. Its global market value is expected to more than double from 2019 to reach £13.8 billion by 2021, and it has experienced a 700 per cent increase compared to 2016.

In 2024, the use of influencers in public and investor relations can effectively reshape corporate affairs and thought leadership.

Here are three insightful tips to consider.:

In 2024, authenticity and credibility will be paramount: Prioritise those whose values and interests align with your brand when selecting influencers for your PR and investor relations strategies.

Authentic influencer partnerships build trust. They appeal to both the public and investors.

Utilise micro and niche influencers:

Macro influencers will still play a role. However, micro and niche influencers will become increasingly important in 2024. In specific industries or niches, these individuals tend to have a dedicated following. Partnering with them can help you reach a more specific audience and position your brand as a thought leader in specialised areas.

Furthermore, it is imperative that long-term partnerships are a priority.

Emphasis on long-term relationships:

Rather than short-term campaigns, consider building ongoing partnerships. The development of a lasting relationship with an influencer should be a key priority. Instead of campaigning sporadically, make a conscious effort to build lasting partnerships.

This allows influencers to become genuine advocates for your brand, making their endorsements and support more credible and valuable in the eyes of the public and investors alike. You can transform your approach to public and investor relations in 2024 by integrating these perspectives into your corporate affairs and thought leadership plans.

Using influencers can be a valuable strategy for bolstering your brand's reputation and expanding your audience reach.

Repository:

Explore these tools to identify the optimal choice for your enterprise.   

1. Moonio offers brands and creators a wide range of tools and everything needed for successful collaboration. It is specifically designed for brands and agencies running influencer marketing campaigns. It is aimed at B2C, B2B, e-commerce companies, SMBs and marketing agencies.

2. OpenSponsorship provides a convenient and cost-effective solution whether you're looking to increase sales, raise brand awareness, secure athletes for events or produce a commercial.

3. Its thriving community of more than 100,000 influencers can help you build awareness, create content and generate revenue.

4. The identification of influencers who can be a driver of sales and results is a key objective for any brand.

5. Founded by marketers with an eye for efficiency and simplicity, Lyfpit is a social media automation and growth hacking platform.

You never know who knows whom, text me to arrange for a quick chat, and we'll take it from there. No company is too far from the legacy of success!